Manifested,

About the event

Manifested — The Ultimate Motorsports & Music Festival is coming to the Utah State Fairpark in Salt Lake City, Utah, August 14–15, 2027.

Manifested is the evolution of Import Domestic Throwdown, our previous automotive event that attracted nearly 5,000 spectators and approximately 475 registered vehicles, sold out its vehicle showcase areas, and received coverage from StanceAuto Magazine.

For 2027, we're expanding that foundation into a two-day destination festival with a projected 10,000–30,000 spectators across the weekend.

Manifested will combine an Elite automotive showcase, drifting, autocross, gas and diesel dyno competitions, BMX, skateboarding, sim racing, go-karts, vehicle competitions, vendors, creators, interactive brand activations, and two nights of national live music.

We are currently working through artist offers for nationally recognized acts including All Time Low, blackbear, Dayseeker, Magnolia Park, The Home Team, I See Stars, and Our Last Night, with additional headliner options under consideration.

We are seeking strategic partners who want more than logo placement. Manifested offers opportunities for brands to own specific experiences, engage directly with attendees, sample products, create content, host competitions, integrate athletes and creators, and become part of the festival itself.

Partnership opportunities are available across automotive, motorsports, music, action sports, gaming, technology, beverage, lifestyle, financial services, and consumer brands.

Why should you sponsor?

Manifested gives brands access to multiple highly engaged audiences through one festival.

Our attendees span automotive enthusiasts, motorsports fans, music fans, BMX and skate communities, gamers, creators, builders, competitors, and young lifestyle consumers.

Unlike traditional sponsorships built primarily around signage, Manifested is designed around experiential partnerships. Sponsors can integrate directly into attractions, competitions, hospitality, content, product sampling, demonstrations, and attendee experiences.

Partners also benefit from months of pre-event digital promotion, two full days of on-site exposure, content opportunities, and post-event media.

We're particularly interested in developing long-term relationships with brands that want to grow alongside Manifested.

Joshua Gonzales

My name is Joshua Gonzales, and I’m the founder and organizer of Manifested — The Ultimate Motorsports and Music Festival.

I’ve been involved in automotive culture for years, but my passion has always been creating experiences that bring people together. Before Manifested, I created and produced Import Domestic Throwdown, growing it into an event that brought together nearly 5,000 spectators, approximately 475 registered vehicles, 20+ vendors, and multiple sponsors, while selling out our available vehicle showcase areas and arena.

That experience showed me there was an opportunity to create something much bigger than a traditional car show.

I’m very hands-on with what I build. From venues and artist booking to partnerships, attractions, marketing, vehicle selection, production, and the overall guest experience, I’m involved throughout the process because I genuinely care about what people experience when they walk through the gates.

Manifested represents the next chapter of that work. My goal is to build an event where automotive culture, motorsports, music, action sports, brands, creators, and fans can exist together in one experience.

I’m also very intentional about partnerships. I’m not interested in simply collecting sponsor logos. I want to build genuine relationships with companies that see value in what we’re creating and develop activations that benefit the brand, the festival, and most importantly, the people attending.

I’m building Manifested with a long-term vision. 2027 isn’t intended to be the finish line, it’s the foundation for what I believe this festival can become nationally.

Contact the Organizer Contact the Organizer