Project M,

About the event

Project M is the first cinematic influencer-driven event of its kind in Algeria — a secret activation that blends real-life storytelling, social media virality, and cultural filmmaking.

It begins with a mystery poster campaign across major cities, builds hype through influencer participation and public challenges, and culminates in a real event (a surprise birthday party) — all filmed and transformed into a cinematic short film.

This isn’t just an event — it’s a story happening in real life, captured as a film, and launched across platforms like TikTok, Instagram, YouTube and film festivals.

It involves over 30 influencers, a combined audience of over 20–30 million, and aims to redefine Algerian content by merging street culture, storytelling, and viral marketing.

Why should you sponsor?

Because Project M isn’t a typical sponsored post or ad campaign — it’s a story that people follow, feel, and share.

Sponsors benefit by being part of:

• An exclusive, never-before-done project in North Africa

• A campaign with guaranteed viral moments (poster challenges, influencer streams, BTS)

• Integration into a real cinematic short film with emotional storytelling and real people

• Content that spans multiple platforms (TikTok, Reels, YouTube, streaming) with long-term visibility

• A connection to the next generation of creators, artists, and trendsetters in Algeria and the MENA region

Most importantly, brands will be aligned with a bold cultural moment, not just another event. Project M is about legacy — and this is your chance to be in it from the beginning.

Chiheb Eddine

My name is Chiheb, I’m an Algerian creative and the organizer behind Project M.

I don’t come from a media company or have big titles behind me — this is my first major project, fully self-funded, created from nothing but a vision and determination to bring something new to Algerian content.

I’ve always believed that the streets, the people, and the energy in Algeria deserve to be seen in a cinematic, global way — and Project M is my first step in making that happen.

I’m working with over 30 influencers and building this campaign from the ground up — with no agency, no budget, just real connections, hustle, and a big idea.

I’m not just building a film — I’m building a platform, a new wave, and a movement. This is Project 0 — the start of something bigger. And I’m looking for people and sponsors who see that future too.

Contact the Organizer Contact the Organizer